Chess Opening Strategy - Top Ten Principles
#1 - Develop pieces towards the centre, to safe and useful squares.
#2 - Control the centre by occupying it with pawns and attacking it with pieces.
#3 - Protect the king by castling early, usually on the kingside.
#4 - Develop pieces with a threat, or in defense of a threat.
#5 - Make as few pawn moves as possible, and make pawn moves that further the development of pieces.
#6 - Move each piece only once, unless you must do otherwise.
#7 - Don't bring the Queen out early.
#8 - Develop minor pieces first - usually knights before bishops.
#9 - Connect the rooks and bring them to open files.
#10 - The best first move is a centre pawn move.